Creation & Communication

“A work of art should always teach us that we have not seen what we see.”

— Paul Valéry

Over the past decade, I have led and curated more than 400 public dialogues, cultural festivals, and media campaigns — connecting literature, education, and civic engagement.
At Beletrina Academic Press, I directed communication for over 65 EU and international cultural projects annually, and helped transform major events like the Fabula and Days of Poetry and Wine festivals into hybrid, cross-media formats reaching audiences across Europe.

I designed and delivered multilingual storytelling campaigns, and digital innovation projects.

Beyond the cultural field, I have applied the same approach in the corporate world: leading CSR and ESG campaigns at dm drogerie markt, and creating donation programmes, sustainability narratives, and awareness projects that connected business success with social purpose.

In all these contexts, my work seeks harmony through expression — where communication is not self-promotion, but resonance that creates trust, empathy, and shared meaning.