Strategy & Collaboration
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
— Sun Tzu
My strategic work bridges sectors — from banking and finance to FMCG and culture.
Across these fields, I focus on connecting systems through ethics, clarity, and collaboration.
At present, I lead corporate communication, ESG, and crisis communication, ensuring coherence with SRB and ECB frameworks.
Previously, as Head of PR, CSR, and Regional Marketing, I developed and led national sustainability campaigns and philanthropic partnerships, achieving record-breaking engagement and visibility.
I also co-created purpose-driven collaborations with humanitarian organizations (Red Cross, Caritas, ADRA) and implemented ESG-aligned donation frameworks that turned marketing into measurable social value.
My leadership extends to cross-sector initiatives such as AEIOU Universe, where I co-developed executive programmes uniting 140+ CEOs across five continents to advance ESG and innovation dialogue.
I see strategy as a form of architecture: translating values into direction, and collaboration into systemic change.
Whether in a bank, a retail company, or a cultural organization, my approach remains the same — aligning purpose with performance, and ensuring that every partnership leaves a trace of meaning.
