CURRICULUM VITAE
HEAD OF PR, CSR, PRINT AND REGIONAL MARKETING
2022 - 2024
As the Head of PR, CSR, and Regional Marketing, I managed a wide array of responsibilities:
Oversaw regional marketingevents for shopping center openings, renovations, and local marketing for 104 shops.
Managed all dm publications, including catalogs, magazines, and mailings.
Led marketing exposure efforts, collaborating with suppliers, preparing price lists, and optimizing positions.
Orchestrated sales promotion activities to drive segment and product group growth.
PR management, including press releases, presentations, and interviews, and collaborated with PR agency.
Managed corporate communication channels, eg internal newsletters.
Spearheaded employer branding initiatives in collaboration with HR development.
Coordinated sustainability activities, including CSR projects and sponsorships.
Executed campaigns for various brands and sales initiatives.
Led interdepartmental optimization processes and participated in risk management efforts.
Prepared plans and reports for the supervisory board and management, including annual reports and strategic plans.
Ensured compliance with procurement and marketing legislation.
Contributed to projects within the Adria region, focusing on sustainability, PR, and CSR.
Participated in corporate groups related to PR, Brand Management, Employer Branding, Legal, and Sustainability.
Managed loyalty program Payback and dmLIVE production until October 2023.
DIRECTOR
2022
As the Director of AEIOU Leadership Worldwide, my responsibilities included:
Crafting the Sustainable Leadership program in alignment with the EU and UN's 17 sustainable development goals.
Executing Sustainable Leadership programs, comprising courses, workshops, and initiatives tailored for global managers. This involved collaboration with sustainability experts worldwide.
Spearheading the creation and growth of the global AEIOU Leadership community.
STRATEGIC PROJECT MANAGER, HEAD OF PR AND MARKETING
2018 - 2022
PR and Marketing Management involved a diverse range of tasks:
Handling EU project applications and tenders, averaging around 65 per year, including initiatives like Creative Europe, Europe for Citizens, INTERREG, and more.
Leading the Marketing and PR department, encompassing event management, material design, social media, digital marketing, and video production.
PR management, fostering relationships with approximately 350 journalists and editors from Slovenian and foreign media. This included organizing press conferences, journalist events, press releases, interviews, and PR messaging.
Stakeholder management, including interactions with ministries, non-profit organizations, authors, housing organizations, partners, and media partners.
Overseeing approximately 250 events annually, including marketing and PR efforts for the country's two largest literary festivals.
Managing VIP events, ensuring the highest protocol standards and collaborating with the RS Protocol.
Developing and executing campaigns, including strategy formulation and planning.
Managing sponsorships and meeting obligations to co-financiers.
Maintaining content quality across digital channels such as social media, websites, and emails.
Oversight of printed materials production, including program catalogs, annual reports, and leaflets.
Providing management support for various tasks and assisting in the development of business ideas and partnerships.
PROJECT, EVENT AND MARKETING MANAGER
2008 - 2018
In my role as a Project, Event, and Marketing Manager, I handled a diverse range of tasks including:
Providing support for public tenders and EU fund applications.
Managing projects within the realms of education, culture, and sustainable development.
Preparing documentation to comply with legal regulations.
Crafting and editing content for public speeches.
Organizing events and ensuring their smooth execution.
Editing and proofreading various materials.
Additionally, I also worked as a journalist, contributing to media coverage and content creation.
HEAD OF EDUCATION
2006 - 2008
I served as the Head of the Education and Marketing Department, overseeing a range of responsibilities:
Managed language courses and professional programs for translators.
Developed training programs tailored for translators.
Organized trainings for the Administrative Academy of the Republic of Slovenia.
Prepared strategic plans and reports.
Marketed selected programs.
Handled financial operations and customer acquisition.
Focused on developing new strategic services and brand management.
Managed CRM and HRM systems for companies and ministries.
Acted as the deputy director of the company when required.
ASSISTANT PROFESSOR
2003-2006
As an Assistant Professor, my responsibilities included:
Conducting scientific and pedagogical work in linguistics, literature, and interdisciplinary research.
Contributing to ARRS and bilateral projects, such as "Neurolinguistic Aspects of Bilingualism" and "Contrastive and Applied Research."
Exploring various linguistic aspects including syntax, phonology, digital communication, and historical and contrastive language and literature studies.
Managing courses on "Introduction to Linguistics" and "Methodology of Writing and Publishing Scientific Texts."
Participating in seminar and symposium preparations, as well as organizing continuing education seminars for teachers and exam materials for interpreters.
Handling administrative tasks within the department.
Providing individual mentoring and guidance to students.
Collaborating with students on scholarship opportunities abroad.
“Education is the most powerful weapon you can use to change the world.” —B.B. King
EDUCATION
CERTIFIED ESG PROFESSIONAL (CESG PRO-ASSOCIATE LEVEL)
International Institute of Excellence & Effective Leadership, 2023
SUSTAINABILITY STRATEGIES CERTIFICATE
Project Management Institute, 2023
DEEP DIVE INTO THE CSRD & ESRS FOR CORPORATES
Greenomy Academy, 2023
SUSTAINABILITY TRANSFORMATION FOR LEADERS - LEARNING PATH CERTIFICATE
LinkedIn Learning, 2023
TRANSFORMATIONAL LEADERSHIP CERTIFICATE
National Association of State Boards of Accountancy (NASBA), 2022
AEIOU FEMALE BREAKTHROUGH COURSE
AEIOU SCHOOL OF LEADERSHIP 1. AND 2. GENERATION
AEIOU UNIVERSE, 2022
THE FUTURE OF PERFORMANCE MANAGEMENT CERTIFICATE
LEDING WITH INNOVATION CERTIFICATE
STRATEGIC AGILITY CERTIFICATE
BUSINESS DEVELOPMENT FOUNDATIONS CERTIFICATE
GLOBAL STRATEGY COURSE
DIGITAL TRANSFORMATION CERTIFICATE
RPA, AI, AND COGNITIVE TECH FOR LEADERS CERTIFICATE FOUNDATIONS OF THE INDUSTRY 4.0; BLOCKCHAIN BASICS; IOT FOUNDAMENTALS; ARTIFICIAL INTELLIGENCE FOUNDATIONS:THINKING MACHINES; INTRODUCTION TO DIGITAL TWINS; CLOUD ARCHITECTURE: CORE CONCEPTS COURSES
Project Management Institute
National Association of State Boards of Accountancy (NASBA)
LinkedIn Learning, all 2021
EUROPEAN BUSINESS COMPETENCE LICENCE
International Centre of EBCL, 2008
DIPLOMA IN PUBLIC RELATIONS
London School of Public Relations, 2008
PROJECT MANAGER
Project Management National Professional Qualification, 2008
DOCTOR OF LITERARY SCIENCES
(Field of Slavic Languages, Literatures and Linguistics, General), PhD, 2013
MASTER OF ARTS
(Field of Slavic Languages, Literatures and Linguistics, General), MA, 2005
PROFESSOR OF SLAVIC LANGUAGES
Diploma in Russian, Croatian, Serbian, Macedonian Languages and Literatures, Professor of Slavic Languages, 2002
Interesting in reading more?
Find my bibliography here: https://bib.cobiss.net/bibliographies/si/webBiblio/bib201_20240521_141747_a23151715.html